It wouldn’t matter if Old Spice smells like yak urine: this ad will move product. The CEO might even buy some, and yes, I am the highly suggestible type. Why do ask? Cologne and/or bodyspray goes against my usual goal regarding smells emanating from my person (ie: minimize them to the greatest extent possible), but maybe it’s time to accept that there are certain heights in this world that the CEO will just never be able to scale. Perhaps effective camouflage is in fact better than ineffective concealment? We’ll see. Smell you later.