The new Chevrolet Impala tv ads irritate the bejeesus out of me. My specific problem is the way that the word “Impala” is pronounced. The voice-over says “im-pal-a”, as in “My pal got run over by an Impala”. I would expect the pronunciation to be “im-paul-a”, as in “Paul ran over some dude in his Impala.”

Looks like it’s time to write another letter.